In most global markets, a majority of consumers remains unwilling to pay more for advanced technologies. They consider the roll-out of new vehicle features by car manufacturers as a cost of doing business for brands that want to differentiate themselves from the competition.
When it comes to electrified vehicles, there are three main focal points for consumers: the perception of lower fuel costs, environmental consciousness, and a better driving experience. However, there remain some barriers, like limited driving range and a lack of available charging infrastructure.
For most consumers, purchasing a vehicle at an authorised dealership is still preferred over an online purchase. If the convenience and ease of use of EVs increases, however, so will consumer’s likelihood to switch to virtual purchase processes.
People presently choose personal vehicles as their preferred mode of transportation. Before the pandemic, shared mobility services like ride-hailing and car sharing saw quite a pace of growth, but those have not yet returned to pre-pandemic levels.
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