A new partnership model drives Duracell’s expansion strategy
The development of Duracell E Charge relies on a partnership structure that is increasingly shaping the future of the EV charging industry. The EV Network, a leading UK infrastructure developer, is responsible for the design, construction, and financing of the charging sites. Elektra Charge, a newly created operator, manages the day to day operation of the chargers under the Duracell brand.
This setup allows Duracell to enter the market with speed and efficiency, while maintaining high levels of reliability and service quality. It also enables The EV Network to use its specialised infrastructure capabilities to build sites that meet strong technical and commercial standards. New sites will appear in strategic high traffic areas including highway corridors, retail destinations, hospitality zones, and city centre access points.
Why global brands are moving into EV charging
Duracell’s entry into the EV charging industry is part of a broader trend in which companies outside the traditional mobility and energy sectors begin to invest in charging infrastructure. Brand recognition, consumer trust, and access to capital make these companies well positioned to accelerate the expansion of public charging networks.
Retail groups, hospitality operators, and real estate owners are exploring similar opportunities. Many choose to collaborate with infrastructure developers who manage installation, financing, and long term technical performance. Energy utilities are expanding from electricity supply to full service charging propositions that include hardware, software, installation, and operational support. These partnerships show that public charging has evolved into a strategic asset class with long term growth potential.
How Duracell sets a new standard for EV infrastructure growth
The significance of Duracell’s move lies in its combination of strong brand presence, substantial investment, and a scalable operating model. The company brings global consumer trust to a sector where reliability continues to be a central concern for EV drivers. The partnership with The EV Network and Elektra Charge enables rapid deployment without the need for Duracell to build its own operational structure.
This model may become a blueprint for future market entrants who wish to combine brand power with specialised infrastructure partners. If successful, it could lead to faster expansion of high speed charging networks across the United Kingdom and other European markets.
Market implications for investors, policymakers, and industry leaders
Duracell’s investment signals a pivotal moment in the evolution of the EV charging ecosystem. Public charging is no longer limited to automotive companies, utilities, or specialised CPOs. It is becoming a cross industry opportunity that attracts major brands and institutional investors. As a result, competition will increase, consumer experience will improve, and market maturation will accelerate.
For investors, the emergence of branded charging networks creates new asset classes with predictable utilisation growth. For policymakers, it demonstrates increasing private sector engagement in national charging infrastructure. For industry leaders, it reinforces the importance of cooperation between brands, developers, and operators.
