ADAC Tops Independent Providers
In the category of independent MSPs, ADAC’s e-Charge service, integrated into EnBW’s mobility+ app, emerged as the top performer. This service was particularly noted for its competitive pricing, extensive network coverage, and user-friendly app features. Following closely behind was EnBW with its own mobility+ tariffs, which also garnered high marks for network reach and app usability. Shell Recharge secured the third position due to its affordability and robust network, making it a strong contender in the market.
Mercedes Leads Among OEMs
Mercedes claimed the top spot among OEM MSPs with its Mercedes Me Charge L tariff, which stood out for its cost-effectiveness and extensive network coverage. The tariff offers an average annual charging cost of €883,39, significantly lower than many of its competitors. BMW’s Charging Active Ionity Plus and Audi’s e-tron Charging Service pro also performed well, securing the second and third positions respectively. These services were praised for their good balance of pricing, network availability, and user-friendly app features.
Comprehensive Evaluation
This year’s benchmark merges previously separate evaluations of network coverage and app functionality into a single, comprehensive report. This holistic approach provides a clearer comparison of MSP services and helps users make informed decisions. The report is based on survey data from over 450 electric vehicle drivers, who identified pricing and network coverage as their top priorities. These priorities heavily influenced the overall scoring system and rankings.
Pricing Models
Pricing models were a critical factor in this year’s benchmark. ADAC’s e-Charge offered an annual cost of €915,11, making it the second most affordable option among independent MSPs, just behind EWE Go at €852,00. EnBW’s mobility+ advantageous tariff followed closely at €930,73. Among OEMs, Mercedes Me Charge L led the way with €883,39, followed by BMW Charging Active Ionity Plus at €942,31 and BMW Charging Active at €968,83.
The evaluation considered various user profiles, including average drivers, frequent drivers, and those without home charging options. This approach provided a comprehensive view of the costs associated with different driving and charging behaviors, helping to identify the most cost-effective solutions for each type of user.
Network Coverage
Network coverage remains a crucial aspect of the benchmark, with all providers demonstrating high standards. Elli, Charge & Fuel, and Charge Now stood out among independent MSPs for their extensive network of DC and HPC charging points. While EnBW boasted a higher number of AC charging points, the other providers excelled in the number and distribution of faster charging options.
Among OEM MSPs, there were negligible differences in network coverage, with Mercedes, BMW, and Audi all ensuring comprehensive access for their users. This consistency highlights the maturity of the market and the commitment of these manufacturers to providing reliable charging solutions.
App Functionality and UX
App functionality and user experience were key focus areas in this year’s evaluation. E.ON Drive Comfort scored highly in functionality, particularly in areas such as station information and availability. The app provides detailed information about charging locations and allows users to see real-time availability, which is crucial for planning efficient charging stops.
EnBW’s mobility+ app was noted for its intuitive design and comprehensive filter options, which enhance user experience by allowing users to quickly find and select charging stations that meet their specific needs. The app’s ability to filter by price, type of charger, and other criteria was particularly praised.
Mercedes me, MyBMW, and MyAudi apps were highlighted for their robust UX designs, featuring user-friendly navigation, effective error prevention, and engaging interfaces. These apps ensure that users can easily access the information and functions they need, contributing to a seamless charging experience.
Market Trends and Future Outlook
The report also sheds light on significant trends in Germany’s eMobility sector. In 2023, a record 524.000 new battery electric vehicles (BEVs) were registered, reflecting growing consumer adoption of electric vehicles. Concurrently, there was a 25% increase in public charging infrastructure, outpacing the 15% growth in the BEV fleet. This expansion highlights the increasing availability of charging options, particularly in the high-power charging (HPC) segment, which saw a 40% growth.
However, the cessation of electric vehicle subsidies in December 2023 led to a temporary dip in new registrations. Despite this, the overall trend remains positive, with continued investments in charging infrastructure and advancements in charging technology expected to drive further growth.
Conclusion
The eMobility Excellence MSP Benchmark 2024 offers valuable insights for both electric vehicle drivers and MSP providers. The top rankings of ADAC and Mercedes underscore their leadership in delivering superior charging services in a competitive market. The full report, available upon request, provides detailed analysis and data to help stakeholders navigate the evolving eMobility landscape and make informed decisions.
Source: P3
